Colour on the red carpet is never an accident. It is a message, sent in silk and embroidery to every camera lining the rope. And this season the message is unmistakably purple.
From deep plum lehengas with heavy zardozi to soft lilac sherwanis with pearl buttons, purple has become the shade of choice for anyone who wants to look regal without looking expected.
Why purple works so well on camera
Purple sits beautifully between warm and cool tones, which makes it flattering under both flash photography and daylight. It photographs rich without blowing out, and it pairs effortlessly with gold jewellery, the true love language of Indian couture.
Purple says royalty, confidence and a little bit of mystery, all before you say a word.
Stylists are pairing it with blush and ivory for couples who want to coordinate without matching. Think one partner in deep violet, the other in soft ivory with violet thread work. The effect is polished, modern and made for the gram.
Want to borrow the look? Start small: a purple dupatta, a jewel toned potli bag or a single statement earring. Power shades work best when they feel like your own.
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